# DRVN Media & Marketing > Data-DRVN Digital Marketing Strategies --- ## Pages - [FRACTIONAL CMO](https://drvnmedia.com/services/fractional-cmo/): FRACTIONAL CMO As a seasoned professional with enterprise-level marketing experience, and a passion for helping small to mid-sized businesses - [Resources](https://drvnmedia.com/resources/): FREE DIGITAL MARKETING GUIDES - [Paid Media](https://drvnmedia.com/services/paid-media/): PAID MEDIA At DRVN, we specialize in paid ads for small to medium-sized businesses and national brands, ensuring your - [Google Analytics (GA4/GTM)](https://drvnmedia.com/services/analytics/): Data ANALYTICS At DRVN Media, analytics is in our DNA. We uncover deep customer insights to drive informed decisions. - [Creative Services](https://drvnmedia.com/services/creative-services/): Creative Services Great design goes beyond aesthetics. It’s driven by data, user insights, and continuous optimization. A powerful digital - [Email Marketing](https://drvnmedia.com/services/email-marketing/): email Marketing Email marketing is one of the most powerful ways to connect with an engaged audience. The key - [Web Development](https://drvnmedia.com/services/development/): Web Development Our web development services focus on building fast, secure, and high-performing websites that deliver seamless user experiences. - [Consultative](https://drvnmedia.com/services/consultation/): Consultative Services At DRVN, we offer multi-channel consultative services to help businesses better understand their website’s data, customers, and - [SEO Services](https://drvnmedia.com/services/seo/): Seo Services Search Engine Optimization (SEO) is critical for eCommerce success: if customers can’t find you, they won’t make - [Copy Writing](https://drvnmedia.com/services/copy-writing/): Writing Services We craft compelling content that not only engages but converts. From persuasive product descriptions and SEO-optimized blog - [Home](https://drvnmedia.com/): We help small to mid-sized businesses grow with data-driven digital marketing strategies. - [Services](https://drvnmedia.com/services/): Our Services At DRVN Media, we provide a full suite of digital marketing services designed to help businesses scale, compete,... - [Blog](https://drvnmedia.com/blog/): Resources & News - [About Us](https://drvnmedia.com/about-us/): About Us DRVN Media is a digital marketing agency based in Minneapolis, Minnesota that specializes in marketing services for startups,... - [Contact Us](https://drvnmedia.com/contact-us/): Contact Us Contact Info --- ## Posts - [What to Look For in a Performance SEO Agency](https://drvnmedia.com/blog/how-to-hire-an-seo-agency/): Hiring an SEO agency sounds easy. Until you realize most of them say the same thing, “We drive traffic, increase... - [Marketing Isn’t a Funnel Anymore. It’s an Echo Chamber.](https://drvnmedia.com/blog/marketing-echo-chamber-strategy/): Welcome to the Post-Attribution Era Digital marketing used to feel like a science experiment. We had pixels, UTMs, attribution models,... - [Stop Hiring Creators for Marketing: A Rant for Small Biz Owners](https://drvnmedia.com/blog/why-creators-arent-marketers/): Let’s Start With A Guided Journey Your content looks amazing. You’re getting views. Maybe even likes. However... Your phone isn’t... - [Impressions Equal Recognition, Then Trust, Then Conversions](https://drvnmedia.com/blog/omni-channel-content-scaling-guide/): Visibility Lives Everywhere, Not Just Google If your SEO playbook begins and ends with Google, you’re basically the garage band... - [What to Consider Before Producing Creative Media](https://drvnmedia.com/blog/considerations-before-producing-creative-media/): What We Ask Our Clients Before We Strategize Their Creative Content Everyone’s cranking out content these days. Scroll for five... - [Should You Bid on Branded Search? Maybe. But Not Blindly.](https://drvnmedia.com/blog/should-you-bid-on-your-own-brand-term/): Branded Search Isn’t Always What It Seems. This is Why You Need to Test It. With how wild some SERPs... - [More “Buy Now” Posts Won’t Save You & Here’s Why](https://drvnmedia.com/blog/fix-your-strategy-bottom-funnel-content-trap/): Thinking you need more bottom-funnel content isn’t a solution to slow sales. It’s a symptom of a bigger issue. Soooooo... - [If You're Still Relying on One Channel, You're Already Losing](https://drvnmedia.com/blog/fixing-single-channel-marketing-traps/): What worked last quarter might not even get seen this quarter. Ask Retro Dodo, who lost 85% of their traffic... - [Multi-Channel Content Isn't Optional Anymore](https://drvnmedia.com/blog/creating-once-posting-everywhere/): You might be ghosting your audiences by not showing up everywhere! Have you ever planned a killer party, stocked the... - [Social Media Isn’t Just for Likes. It’s for Brand, Demand & the Long Game](https://drvnmedia.com/blog/why-social-media-matters-business/): If your audience doesn’t know you, like you, or trust you, then good luck converting them. Let’s be real: most... - [Your Ads Are Tired & Your Audience Is Over It](https://drvnmedia.com/blog/how-to-fix-audience-saturation/): How to Spot and Fix Audience Saturation Before Your Budget Goes Up in Smoke Soooooooo your boss is on your... - [Search Isn’t Dead. But It’s Definitely Getting Jumped in the Alley.](https://drvnmedia.com/blog/programmatic-ai-tools-content-ranking-google/): AI tools aren’t just changing how people search. They’re changing who gets seen, and who gets erased. When Google Was... - [SEO for Small Businesses That Don’t Have Time to Waste](https://drvnmedia.com/blog/seo-for-small-businesses-that-dont-have-time-to-waste/): The No-BS Small Business Search Engine Optimizations Guide Most SEO advice for small businesses? Outdated, bloated, and clearly written by... - [SEO Isn’t Busted. But the Way You're Doing it Probably is.](https://drvnmedia.com/blog/modern-seo-strategy-is-branding/): (aka: stop blaming Google when your strategy is stuck in 2000-late) SEO & Branding Go Together Like Peas & Carrots... - [Why Your Lifestyle Content Isn’t Driving Sales & Conversions](https://drvnmedia.com/blog/lifestyle-content-done-right-for-branding/): Spoiler: It’s Not “Lifestyle” If It Has Nothing to Do with Your Brand I’m gonna be real honest because I’ve... - [Zero-Click is Real. But Your Editorial Site Doesn’t Have to Die](https://drvnmedia.com/blog/zero-click-is-real-but-your-editorial-site-doesnt-have-to-die/): The Publishing-Site Game Has Changed (and Most of You Got Caught Napping) You know what’s wild? Some editorial sites are... - [Why Betting Everything on SEO Is Like Putting All Your Chips on MySpace](https://drvnmedia.com/blog/why-betting-everything-on-seo-is-like-putting-all-your-chips-on-myspace/): The Internet Moved On, And So Should Your Strategy. Look, I love a good keyword strategy as much as the... - [An Organic Social Media Strategy That Actually Works](https://drvnmedia.com/blog/an-organic-social-media-strategy-that-actually-works/): Organic social isn’t dead, your strategy just sucks. Here’s how to fix your social media marketing without dancing on TikTok... - [How to Write Long Form Content That Actually Works in the Age of AI](https://drvnmedia.com/blog/writing-valuable-long-form-content/): A Guide for Humans Who Still Believe in Words I’m not gonna sugarcoat this. Writing long-form content today feels like... - [Stop Ignoring the Importance of Social Media](https://drvnmedia.com/blog/stop-ignoring-the-importance-of-social-media/): Stop treating social media like it’s just platforms influencers and kids use. Instagram, TikTok, Facebook, The Artist Formerly Known as... - [My Screaming Frog Settings for SEO Audits](https://drvnmedia.com/blog/my-screaming-frog-settings-for-seo-audits/): How I Setup Screaming Frog for SEO Crawls & Why Essential Settings and Best Practices Screaming Frog is one of... - [Foreshadowing Changes With Google Search](https://drvnmedia.com/blog/foreshadowing-changes-with-google-for-publishers/): It’s important to read between the lines when people at Google make bold statements Google’s Head of Search, Elizabeth Reid... - [March Google Algorithm Update](https://drvnmedia.com/blog/all-sites-wont-recover-from-google-update/): Not All Sites Will Recover from Google Updates It’s no secret Google has released a lot of Algorithm Updates recently.... - [Google Ads: Why You Shouldn't Start with Keyword Research](https://drvnmedia.com/blog/google-ads-foundational-strategy-first/): If You Want Your Google Ads to Be Successful, Then DON’T Start with Keyword Research. Keywords are an important part... - [Did Google Really Kill Retro Dodo's Traffic](https://drvnmedia.com/blog/retro-dodo-google-update-tanks-site/): The Curious Case of Retro Dodo & Google Algorithm Updates About a couple months ago, I saw an article in... - [Do You Need SEO Tools to Do SEO?](https://drvnmedia.com/blog/do-you-need-seo-tools-to-do-seo/): DO YOU REALLY NEED SEO TOOLS? Let’s set the record straight! TL;DR: No, you don’t, but it helps. SEO success... - [Google Patents & Court Testimony Reveal Insights to Page Level SEO](https://drvnmedia.com/blog/learnings-from-google-patents-testimony/): How Google Ranks Pages: 12 Key Factors That Matter Google’s search algorithm is often thought of as a black box,... - [The Pitfalls of a Fully Custom CMS](https://drvnmedia.com/blog/fully-custom-cms-pitfalls/): Why Fully Custom CMS’s Are the Ultimate Money Pit (and SEO Fiasco in Disguise) So... . are you’re thinking about... - [How to Maximize Paid Ads for Small Businesses](https://drvnmedia.com/blog/how-to-maximize-paid-ads-for-small-businesses/): Paid Ads Considerations for Small Businesses What do you do when you want your audience to see you faster? The... - [WP Rocket Plugin Review & Recommendation](https://drvnmedia.com/blog/wp-rocket-plugin-review-recommendation/): WP Rocket: Is it a Game-Changer for Website Performance? WP Rocket has been great for our agency website, and lots... - [Content is Dead. Long Live Quality Content](https://drvnmedia.com/blog/quantity-vs-quality-content/): Content is dead. LONG LIVE QUALITY CONTENT. I don’t think John Mueller (a Google Sr Search Analyst / Search Advocate)... - [Chegg Sues Google for Their Use of AI Overviews](https://drvnmedia.com/blog/chegg-sues-google-aio/): Chegg vs. Google: Antitrust Battle Over AI-Powered Search Disruption On February 24, 2025, online education company Chegg filed a federal... - [Ultimate SEO Audit Guide: A Step-by-Step Checklist for 2025](https://drvnmedia.com/blog/ultimate-seo-audit-checklist/): SEO Audits: What You Need to Know First An SEO audit is the first step in developing a measurable strategy.... - [What's an SEO Audit?](https://drvnmedia.com/blog/whats-an-seo-audit/): An SEO audit is generally the first step to planning a strategy that will have objective measurable results, and it... - [SEO Strategy Checklist for 2025](https://drvnmedia.com/blog/seo-strategy-checklist-for-2025/): Align your 2025 SEO efforts with current business objectives, industry trends, and changes in search. As we kick off a... - [Enterprise Level Experience, Boutique Agency Rates!](https://drvnmedia.com/blog/drvn-marketing-media-boutique-agency/): At DRVN, we provide big-agency expertise with a boutique agency touch. Our team has worked at some of the largest... --- # # Detailed Content ## Pages - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://drvnmedia.com/services/fractional-cmo/ --- - Published: 2025-02-27 - Modified: 2025-03-15 - URL: https://drvnmedia.com/resources/ --- - Published: 2025-02-23 - Modified: 2025-08-01 - URL: https://drvnmedia.com/services/paid-media/ --- - Published: 2025-02-23 - Modified: 2025-02-23 - URL: https://drvnmedia.com/services/analytics/ --- - Published: 2025-02-15 - Modified: 2025-02-19 - URL: https://drvnmedia.com/services/creative-services/ --- - Published: 2025-02-15 - Modified: 2025-02-19 - URL: https://drvnmedia.com/services/email-marketing/ --- - Published: 2025-02-15 - Modified: 2025-02-19 - URL: https://drvnmedia.com/services/development/ --- - Published: 2025-02-15 - Modified: 2025-03-06 - URL: https://drvnmedia.com/services/consultation/ --- - Published: 2025-02-14 - Modified: 2025-03-06 - URL: https://drvnmedia.com/services/seo/ --- - Published: 2025-02-12 - Modified: 2025-03-06 - URL: https://drvnmedia.com/services/copy-writing/ --- - Published: 2025-02-10 - Modified: 2025-03-14 - URL: https://drvnmedia.com/ --- - Published: 2025-02-10 - Modified: 2025-03-06 - URL: https://drvnmedia.com/services/ --- - Published: 2025-02-10 - Modified: 2025-02-19 - URL: https://drvnmedia.com/blog/ --- - Published: 2025-02-10 - Modified: 2025-03-06 - URL: https://drvnmedia.com/about-us/ --- - Published: 2025-02-10 - Modified: 2025-02-19 - URL: https://drvnmedia.com/contact-us/ --- --- ## Posts - Published: 2025-10-08 - Modified: 2025-10-06 - URL: https://drvnmedia.com/blog/how-to-hire-an-seo-agency/ - Categories: SEO/GEO --- - Published: 2025-10-02 - Modified: 2025-09-11 - URL: https://drvnmedia.com/blog/marketing-echo-chamber-strategy/ - Categories: Analytics, Branding, Content Creation, Marketing Strategy, Paid Media, SEO/GEO, Social Media --- - Published: 2025-09-29 - Modified: 2025-09-11 - URL: https://drvnmedia.com/blog/why-creators-arent-marketers/ - Categories: Branding, Content Creation --- - Published: 2025-09-24 - Modified: 2025-08-19 - URL: https://drvnmedia.com/blog/omni-channel-content-scaling-guide/ - Categories: Branding, Content Creation, SEO/GEO, Social Media --- - Published: 2025-09-18 - Modified: 2025-09-22 - URL: https://drvnmedia.com/blog/considerations-before-producing-creative-media/ - Categories: Content Creation --- - Published: 2025-09-15 - Modified: 2025-08-06 - URL: https://drvnmedia.com/blog/should-you-bid-on-your-own-brand-term/ - Categories: Paid Media --- - Published: 2025-09-10 - Modified: 2025-08-06 - URL: https://drvnmedia.com/blog/fix-your-strategy-bottom-funnel-content-trap/ - Categories: Branding, Content Creation, Social Media --- - Published: 2025-09-08 - Modified: 2025-09-03 - URL: https://drvnmedia.com/blog/fixing-single-channel-marketing-traps/ - Categories: Marketing Strategy --- - Published: 2025-09-04 - Modified: 2025-08-06 - URL: https://drvnmedia.com/blog/creating-once-posting-everywhere/ - Categories: Branding, Content Creation, SEO/GEO, Social Media, Writing --- - Published: 2025-09-01 - Modified: 2025-08-06 - URL: https://drvnmedia.com/blog/why-social-media-matters-business/ - Categories: Branding, Content Creation, Social Media --- - Published: 2025-08-27 - Modified: 2025-08-01 - URL: https://drvnmedia.com/blog/how-to-fix-audience-saturation/ - Categories: Paid Media, Social Media --- - Published: 2025-08-23 - Modified: 2025-08-30 - URL: https://drvnmedia.com/blog/programmatic-ai-tools-content-ranking-google/ - Categories: AI, Branding, Content Creation, SEO/GEO, Writing --- - Published: 2025-08-21 - Modified: 2025-08-01 - URL: https://drvnmedia.com/blog/seo-for-small-businesses-that-dont-have-time-to-waste/ - Categories: SEO/GEO --- - Published: 2025-08-18 - Modified: 2025-07-31 - URL: https://drvnmedia.com/blog/modern-seo-strategy-is-branding/ - Categories: Branding, SEO/GEO --- - Published: 2025-08-13 - Modified: 2025-07-30 - URL: https://drvnmedia.com/blog/lifestyle-content-done-right-for-branding/ - Categories: Branding, SEO/GEO --- - Published: 2025-08-06 - Modified: 2025-08-07 - URL: https://drvnmedia.com/blog/zero-click-is-real-but-your-editorial-site-doesnt-have-to-die/ - Categories: SEO/GEO --- - Published: 2025-08-04 - Modified: 2025-07-29 - URL: https://drvnmedia.com/blog/why-betting-everything-on-seo-is-like-putting-all-your-chips-on-myspace/ - Categories: Paid Media, SEO/GEO, Social Media --- - Published: 2025-07-30 - Modified: 2025-07-25 - URL: https://drvnmedia.com/blog/an-organic-social-media-strategy-that-actually-works/ - Categories: Social Media --- - Published: 2025-07-25 - Modified: 2025-07-25 - URL: https://drvnmedia.com/blog/writing-valuable-long-form-content/ - Categories: SEO/GEO --- - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://drvnmedia.com/blog/stop-ignoring-the-importance-of-social-media/ - Categories: Social Media --- - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://drvnmedia.com/blog/my-screaming-frog-settings-for-seo-audits/ - Categories: SEO/GEO --- - Published: 2025-03-27 - Modified: 2025-04-10 - URL: https://drvnmedia.com/blog/foreshadowing-changes-with-google-for-publishers/ - Categories: SEO/GEO --- - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://drvnmedia.com/blog/all-sites-wont-recover-from-google-update/ - Categories: SEO/GEO --- - Published: 2025-03-20 - Modified: 2025-03-05 - URL: https://drvnmedia.com/blog/google-ads-foundational-strategy-first/ - Categories: Paid Media --- - Published: 2025-03-17 - Modified: 2025-03-08 - URL: https://drvnmedia.com/blog/retro-dodo-google-update-tanks-site/ - Categories: DRVN news & updates, SEO/GEO --- - Published: 2025-03-13 - Modified: 2025-02-26 - URL: https://drvnmedia.com/blog/do-you-need-seo-tools-to-do-seo/ - Categories: SEO/GEO --- - Published: 2025-03-10 - Modified: 2025-02-27 - URL: https://drvnmedia.com/blog/learnings-from-google-patents-testimony/ - Categories: SEO/GEO --- - Published: 2025-03-07 - Modified: 2025-02-24 - URL: https://drvnmedia.com/blog/fully-custom-cms-pitfalls/ - Categories: Development, SEO/GEO --- - Published: 2025-03-05 - Modified: 2025-03-06 - URL: https://drvnmedia.com/blog/how-to-maximize-paid-ads-for-small-businesses/ - Categories: Paid Media --- - Published: 2025-03-03 - Modified: 2025-03-14 - URL: https://drvnmedia.com/blog/wp-rocket-plugin-review-recommendation/ - Categories: Development, SEO/GEO --- - Published: 2025-02-27 - Modified: 2025-02-24 - URL: https://drvnmedia.com/blog/quantity-vs-quality-content/ - Categories: SEO/GEO, Writing --- - Published: 2025-02-25 - Modified: 2025-02-26 - URL: https://drvnmedia.com/blog/chegg-sues-google-aio/ - Categories: DRVN news & updates, SEO/GEO --- - Published: 2025-02-24 - Modified: 2025-03-31 - URL: https://drvnmedia.com/blog/ultimate-seo-audit-checklist/ - Categories: SEO/GEO --- - Published: 2025-02-20 - Modified: 2025-03-31 - URL: https://drvnmedia.com/blog/whats-an-seo-audit/ - Categories: SEO/GEO --- - Published: 2025-02-17 - Modified: 2025-02-24 - URL: https://drvnmedia.com/blog/seo-strategy-checklist-for-2025/ - Categories: SEO/GEO --- - Published: 2025-02-14 - Modified: 2025-02-27 - URL: https://drvnmedia.com/blog/drvn-marketing-media-boutique-agency/ - Categories: DRVN news & updates --- ---