Resources & News
GEO Snake Oil is Real. And It’s Spreading.
Someone with "AI Visibility Expert" in their LinkedIn bio posted a case study recently. A client...
Too Big for Freelancers. Not Ready for Enterprise. Now What?
Why Growing Businesses Choose Boutique Marketing Agencies There's an awkward stage a lot of...
Google Finally Publishes First Official Info for AI Search (AEO/GEO)
This is big that Google has finally published some official information on how to optimize for...
Prompt Optimizing Is the New Snake Oil
And a Bunch of You Are Buying Into the Bullshit GEO Experts Are Trying to Sell You ...
LLMs Do NOT Favor Certain Types of Content — So Stop Saying It!
I'm gonna set the record straight before you pay another agency to "Optimize your content for...
Marketing Assumptions That Hurt Growth: A Full Calendar Is Not a Strategy
A Full Marketing Calendar Feels Like Progress I get it, a full content calendar feels like...