Welcome to the Post-Attribution Era Digital marketing used to feel like a science...
Marketing Isn’t a Funnel Anymore. It’s an Echo Chamber.
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Paid Media
Should You Bid on Branded Search? Maybe. But Not Blindly.
Branded Search Isn’t Always What It Seems. This is Why You Need to Test It. With how wild...
Your Ads Are Tired & Your Audience Is Over It
How to Spot and Fix Audience Saturation Before Your Budget Goes Up in Smoke Soooooooo your...
Why Betting Everything on SEO Is Like Putting All Your Chips on MySpace
The Internet Moved On, And So Should Your Strategy. Look, I love a good keyword strategy as...
Google Ads: Why You Shouldn’t Start with Keyword Research
If You Want Your Google Ads to Be Successful, Then DON'T Start with Keyword Research. ...
How to Maximize Paid Ads for Small Businesses
Paid Ads Considerations for Small Businesses What do you do when you want your audience to...