The Internet Moved On, And So Should Your Strategy.
Look, I love a good keyword strategy as much as the next marketer. But if you’re still treating SEO like it’s 2015, we need to talk.
Today’s search landscape is fragmented. AI-generated answers, zero-click results, and evolving user behavior mean traditional SEO tactics aren’t enough to carry your brand.
But here’s the real kicker: Younger generations don’t even start their search on Google.
They’re going to TikTok, Instagram, Reddit, YouTube, or their group chat with 30 unread messages. They want social proof, peer recommendations, and fast, visual answers.
Meanwhile, Millennials and Gen X might still use Google or LLM tools like ChatGPT. But, they’re also checking YouTube, scanning reviews, and stalking your Instagram before they ever buy.
Search is no longer linear. It’s a hot mess of tabs, apps, and “Wait, where did I see that?” moments. So if your entire strategy is:
- “Let’s rank on Google,”
- “Hope they click like it’s 2015,”
- “Make lotsa money”
You’re missing the actual customer journey, and it’s not coming back to save you.
What Brands Need to Do Now
- Show up across multiple platforms (search, social, video, review sites, forums, etc)
- Create content that answers real questions, not just ranks for keywords
- Build a brand people want to search for, and be a part of versus stumbling across… Even better, build a brand people want to type in directly
This isn’t about ditching SEO. It’s about being a chess master playing on more than one board at a time.
Because if you’re only showing up in one channel, you’re basically the Blockbuster of marketing in a Video Streaming world.
Want to Make Sure Your Strategy Isn’t Stuck in 2015?
Here are some free, helpful resources:
- How to write long-form content in the age of AI
- Why stakeholders can’t ignore the importance of social media
- Foundational Strategies for Google Ads
Do you want a free 30 minute meeting instead?
Honestly, it’s free and we’ll use all 30 minutes to discuss your current marketing mix. Seriously, I’ll answer any questions you have about Google, social, AI search, and beyond to help you with your strategies. The only catch is, I get to record it and use it as content. But I promise, no timeshare like pressure sales pitches, or obligations either – it’s just a business meeting.
If you’re interested: Book a strategy session on my calendar, or use our Contact us form if you want to chat via email first.
