Data ANALYTICS
At DRVN Media, analytics is in our DNA. We uncover deep customer insights to drive informed decisions. Our data-driven experts partner with you to build a comprehensive analytics solution, everything from GA4 and GTM setup to custom dashboards and performance reporting. Our analytics solutions put the customer first, implement tracking that accounts for data privacy, while maximizing data quality for analytics.
- Google Analytics 4 (GA4) & Tag Manager (GTM) setup
- Data and analytics strategy
- Business insights, dashboards, and reporting
- Predictive and prescriptive analytics
DATA FOCUSED MARKETING WITH ANALYTICS
Effective analytics starts by understanding your business needs. We assess your data’s integrity, privacy, and organization, then guide you in selecting the right solutions to decode customer interactions. Trust DRVN analytics specialists for lasting success.
GOOGLE ANALYTICS 4 (GA4)
Our comprehensive Google Analytics 4 services empower your business with actionable insights and seamless data transition. We configure GA4 properties, integrate them with Google Tag Manager for privacy-focused tracking, and provide ongoing management to optimize performance. With custom dashboards and tailored conversion tracking, our approach nurtures data-driven decisions and fuels growth.
GOOGLE TAG MANAGER (GTM)
Our Google Tag Manager setup and management services streamline your tracking with a tailored GTM configuration that captures the data that matters. We ensure seamless integration across your digital channels while maintaining privacy standards. Our team continuously monitors and optimizes your tags, delivering real-time, accurate insights that empower data-driven decisions. With DRVN Media, unlock the full potential of GTM to elevate your digital marketing strategy.
PREDICTIVE ANALYTICS
Our analytics team leverages a comprehensive, customer-focused predictive analytics approach with data-modeling to drive strategic optimization. Beyond historical data, you’ll gain fresh insights into the impact of tactics like cross-sell/up-sell, personalized marketing, and product recommendations.
PRESCRIPTIVE ANALYTICS
At DRVN, we excel in data-driven storytelling. We analyze every customer touchpoint from initial engagement to conversion to deliver actionable recommendations. Want to attract more customers? We use predictive models and look-alike audiences to fine-tune your marketing tactics. Looking to drive more sales? Our multi-touch attribution approach optimizes your paid channel mix to maximize revenue and minimize costs.